The 2020 Massey Street Of Hope is coming soon! Visit to learn more about this year’s home show located in Meadowville Landing.

The content below refers to our 2015 Massey Street of Hope Home Show

The 2015 Massey Street of Hope was a 16-day event featuring 8 designer furnished homes on one street in Hallsley. The model homes were built and decorated to highlight the latest in interior decorating ideas, trends, and innovations in new homes with an emphasis on “What Women Want”. Guests paid a $10 admission fee to tour the homes and enjoy a variety of entertainment. In combination with funds from a matching grant, the proceeds of the Massey Street of Hope raised $1 million dollars to benefit VCU Massey Cancer Center.

Eight homes were featured in the Massey Street of Hope – six of which were sold prior to, during, or within weeks following the luxury home show. 

September 12 – September 27, 2015.

Preview Gala & Auction, Friday, September 11.
The Massey Street of Hope Preview Gala & Auction was a chance for a select few to tour the homes and celebrate the kick off to this 16-day event in style! Heavy hors d’ouevres, an open bar, and live music by the Atlanta Showstoppers was enjoyed by all in attendance. A live auction was held raising $100,000 for VCU Massey Cancer Center. This event was SOLD OUT.

Themed Weekends 
Popular local bands have been playing live under the Big Tent. The first weekend was themed “What Women Want” and the second weekend was “Blues, Brews, and Tours”. The final weekend was “Family Fun Weekend” and featured the Diggity Dudes, Chris Campbell, and Betsy Q – all local favorites for children’s entertainment. The Wells Fargo stagecoach provided horse-driven rides to kids of all ages.

Special Events
Young House Love Book Launch & Signing, Tuesday, September 22.

The Massey Street of Hope celebrated the launch of the newest book Loveable Liveable Home, by Richmonders John and Sherry Petersik, founder of the insanely popular DIY design blog, Young House Love, on Tuesday, September 22nd at Hallsley. The Petersiks’ new book features never-before seen makeovers in their home, doable DIY projects and shows how beautiful homes can be functional as well. All net proceeds benefited Habitat for Humanity and VCU Massey Cancer Center.

Fashion Show & Luncheon, Wednesday, September 23
Brought to you by the Women’s Council of Realtors, in memory of past president Karen Hoerath, the luncheon included fashions from Stein Mart. All proceeds benefited VCU Massey Cancer Center.

Concerts For Hope
Steve Bassett & Company and the Flat Elvis Band provided concerts with proceeds benefiting VCU Massey Cancer Center each Thursday night of the Massey Street of Hope. Well over 1,000 attended these two special event concerts!


The Massey Street of Hope is in Hallsley, a planned community in historic Midlothian, just 20 minutes from downtown Richmond. Located off Old Hundred Road, 3 miles west of Route 288 and Route 60, Hallsley features architecturally distinct homes in a serene setting. Drive to 16500 Shefford Drive, Midlothian, VA 23112 or click HERE for directions.

In addition to the latest interior design trends in furniture, window treatments & painting, you will see hundreds of great new ideas for your home, from the newest countertop selections to the hottest designer flooring. This year’s homes featured amazing room themes that captured the lifestyle needs of today’s homeowner: pet spaces and shower – a catering kitchen – reclaimed wood accents – a spa bath – outdoor living rooms – custom pantries & closets – a Nana window and wall – barn doors – a water wall – hidden child’s fantasy room – and a secret door, to name a few.

Biringer Builders
Falcone Custom Homes
Homesmith Construction
Main Street Homes
Perkinson Homes
Ray Williams Custom Homes
Youngblood Properties

Built by Perkinson Homes and sponsored by Ferguson, The Home of Hope will be a collaboration of a host of vendors donating their time and products to the cause. Perkinson Homes, Ferguson, and East West Communities’ donations alone will amount to approximately $250,000 in proceeds for VCU Massey Cancer Center. For details and floor plans, click HERE.


Mercedes-Benz of Midlothian donated a 2-year lease on a C300 Mercedes-Benz sedan for the Massey Street of Hope raffle. Tickets to win the lease were sold for $100 a chance. All proceeds from this raffle benefited VCU Massey Cancer Center.  The winning raffle ticket was drawn at the Mercedes-Benz dealership on Monday, October 19, 2015 and the winner is Jarrell Saunders!

After touring the homes, be sure to check out the Massey Marketplace, a unique shopping experience presented by Gather. And, don’t forget to enjoy local cuisine by Café Catura. In addition to the showcase homes, there is a full calendar of events to add to the fun, which includes a Thursday night concert series – “Concerts for Hope.”

ALL SPONSORSHIP PROCEEDS DIRECTLY BENEFIT VCU MASSEY CANCER CENTER. East West Communities, the developer of Hallsley, is pleased to announce that the Massey Street of Hope raised over $675,000, which will mean a $1 million donation for VCU Massey Cancer Center with eligible matching grant funds. This $1 million donation is a combination of sponsorships, ticket sales, the Home of Hope, special events, and a matching grant of $325,000. East West Communities orchestrated and coordinated the 2015 Massey Street of Hope achieving its goal of raising $1 million for this nationally acclaimed cancer research and treatment center.

Presenting Sponsor ($100,000)
Ferguson Enterprises

Platinum Sponsors ($50,000)
East West Communities • Perkinson Homes

Gold Sponsors ($25,000)
Biringer BuildersLong & Foster RealtorsMain Street Homes
Richmond Magazine • StyleCraft Homes

Silver Sponsors ($15,000)
C&F Bank / C&F Mortgage • Closet Factory • E. A. Holsten • George Mason Mortgage, LLC • Mercedes-Benz of Midlothian
NBC Channel 12 • Pella Windows • Perkinson Hometown Realty Team • Richmond Times Dispatch • Vera’s Fine Jewelers

Pewter Sponsors ($5,000)
Allura • Balzer & Associates, Inc. • Chesterfield Observer • Commonwealth Curb Appeal
Homesmith Construction • 89 Paint • Outdoor Lighting Perspectives • Ray A. Williams Custom Homes • Style Magazine
Wells Fargo • William T. Cantrell, Inc.

Concert of Hope & Weekend Sponsors ($2,500)
A Shade Above • Bank of Lancaster • Becker & Calliott Marketing
Draper Aden Associates • Lansing Building Products • Meridian Land Company
Piedmont Construction • Richmond Window Corp. •  Shades of Light • Virginia Living Magazine

Benefactors ($1,000)
Cafe Caturra • Carter Bank & Trust • Castle Equipment • Falcone Custom Homes
Joyner Fine Properties • Kroger • Loveland Distributing CompanyMonarch Mortgage • Pottery Barn • Pottery Barn Kids
Stellar Community Management • Virginia Family DentistryYoungblood Properties

Patrons ($500)
Ruffin & Payne

VCU Massey Cancer Center is among the top 4 percent of cancer centers in the country to be designated by the National Cancer Institute to lead and shape America’s cancer research efforts. Working with all kinds of cancers, Massey conducts every form of cancer research, including basic science, translational, clinical and population sciences research; provides state-of-the-art cancer treatments and cutting-edge clinical trials; serves as a vital resource for oncology education, teaching and training; and promotes cancer prevention. Since 1974, Massey has been an internationally recognized center of excellence. Massey provides award-winning cancer care at multiple sites throughout Virginia by leading cancer sub-specialists and offers one of the largest cancer clinical trial menus as well as a statewide network that brings trials to communities across the Commonwealth. Its 1,000-plus researchers, clinicMassey Cancer Ctr VCU logoians and staff members are dedicated to improving the quality of human life by discovering, developing, delivering and teaching effective means to prevent, detect, treat and ultimately cure cancer. Visit Massey online at or
call 877-4-MASSEY for more information.


The Hallsley Information Center is located at 3900 Brightwalton Road in Midlothian and is open daily from 12 pm – 5 pm. Visit the Hallsley Residents Club on weekends during the Massey Street of Hope for FREE Gelati Celesti ice cream. For more information, contact