The 2020 Massey Street Of Hope is coming soon! Visit to learn more about this year’s home show located in Meadowville Landing.

The content below refers to our 2017 Massey Street of Hope Home Show

Southern Living Comes Home To Hallsley


12,000 visitors came to tour the Southern Living Inspired Community Street of Hope in Hallsley. This 16-day event featured eight designer Southern Living inspired furnished dream homes and was open to the public from October 21 through November 5, 2017. These homes showcased the latest in interior decorating ideas, trends, and innovations in new home design.

In addition to the latest interior design trends in furniture, window treatments, and paint colors, the Street of Hope showcased hundreds of great new interior design ideas for the home – from the newest counter top selections to the hottest designer flooring. Some of the features included reclaimed wood counter tops, floors, ceiling beams, and walls. Multiple porches and outdoor entertaining areas were also featured – some with fireplaces, retractable screens and walls, and double stacked wrap around porches.

Themed weekends, Concerts of Hope, a raffle, live auction, restaurant tastings, and a Preview Gala added to the appeal of the event. The funds raised from ticket sales, sponsors, a raffle, live auction, a Charity House and more benefited both VCU Massey Cancer Center and the VCU School of Business. Several of these showcase homes are available for sale. If you would like to learn more about the Street of Hope homes, contact us or visit our HOMES FOR SALE.

PARTNERSHIP PROCEEDS DIRECTLY BENEFIT THE CHARITIES. The fund raising effort for the Southern Living Inspired Community Street of Hope in Hallsley has an educational emphasis. Partnership proceeds raised from the Southern Living Inspired Street of Hope will fund cancer research grants at VCU Massey Cancer Center and fund a scholarship endowment at the VCU School of Business for underprivileged Richmond area youths. The proceeds will come from a combination of ticket sales, sponsorships, special events, and a Home of Hope. If you are interested in becoming a partner in this worthwhile event, contact us.

Drive to 3900 Brightwalton Road, Midlothian, VA 23112 and follow the signs to the Street of Hope.

Click on the homes below to view floor plans and other details.

The area’s finest custom builders are creating this year’s showcase homes:
Biringer Builders
Creative Home Concepts
Homesmith Construction
Homeplaces, Ltd.
Lancaster Custom Builder
Ray Williams Custom Homes
Southern Traditions
TimberCreek Building & Design

Ford F-150 Gray Sheehy Logo

The drawing for a 2-year lease on a Ford F-150 truck courtesy of Sheehy Ford of Richmond was held on Monday, November 6, 2017. The winner of the raffle drawing is E. Denise Schultheis!

The Home of Hope by Biringer Builders will be a collaboration of a host of vendors donating their time and products for the cause.

Green Front Furniture was the furniture partner for the Southern Living Inspired Community Street of Hope. Most of home furnishings were available for sale. The furniture sale was held on Monday, November 6, 2017.

• Preview Gala & Auction, Friday, October 20
A Southern Living Festival, Saturday and Sunday, October 21 & 22
• A Taste Of Southern Living, Tuesday, October 24; 5 pm to 8 pm
Thank you to the following restaurants for participating:
Latitude Seafood Co.
Portico Restaurant & Bar
Rise Biscuit Donuts
Café Caturra
Maple & Pine‘s Executive Chef, David Dunlap
Spoonbread Bistro
• Concert of Hope, Thursday, October 26

The first of two Thursday night concerts featuring live music by a Richmond favorite – Three Sheets To The Wind. Thank you to our Concerts of Hope sponsors–Long & Foster Real Estate, Prosperity Mortgage, Balzer & Associates, Inc. and William T. Cantrell, Inc.
• A Spooktacular Street of Hope, Saturday and Sunday, October 28 & 29
A fall fun weekend was had by all with a Hallsley-oween Parade, a doughnut eating contest, face painting by Princesses, and a family-friendly DJ.
• Concert of Hope, Thursday, November 2; 6 pm to 8 pm
The last Concert of Hope featured live music by Flat Elvis. Thank you to our Concerts of Hope sponsors–Long & Foster Real Estate, Prosperity Mortgage, Balzer & Associates, Inc. and William T. Cantrell, Inc.
• Tunes, Brews, & Stews, Saturday and Sunday, November 4 & 5
The Street of Hope celebrated America with live music by local country musician artist Shawn Fenner, a Marines Reserve Veteran, and Brunswick stew sold by the American Legion. Veterans were admitted FREE this weekend.

Proceeds benefit both VCU Massey Cancer Center and the VCU School of Business.

VCU Massey School Of Business Logo


Thank You To Our Southern Living Inspired Community Sponsors:

Founding Sponsor
Ferguson Enterprises

Diamond Sponsor ($35,000)
James River Nurseries

Platinum Sponsors ($25,000)
Biringer Builders Homesmith Construction & The Yeatman Group
Richmond Magazine  Pella Windows & Doors

Gold Sponsors ($15,000)
C&F Mortgage  Long & Foster Real Estate & Prosperity Mortgage
Sheehy Ford of RichmondTowneBank & TowneBank Mortgage  Virginia Commonwealth Bank

Silver Sponsors ($10,000)
Green Front FurnitureWellborn + Wright
Perkinson Homes

Bronze Sponsors ($5,000)
Balzer & Associates, Inc. Burger BachCafe Caturra
Coastal Living Magazine  Chesterfield Observer • Outdoor Lighting Perspectives
Richmond Times Dispatch  • Southern Living Magazine • William T. Cantrell, Inc.

Southern Living Inspired Community Partners:

James Hardie Lennox Pella Strip