Street of Hope Raises $1 Million

DSC_9531_2_3_tonemapped_SKYcropped logo loresRichmond, VA – October 30, 2015: East West Communities, the developer of Hallsley, is pleased to announce that the Massey Street of Hope raised over $675,000, which will mean a $1 million donation for VCU Massey Cancer Center with eligible matching grant funds. This $1 million donation is a combination of sponsorships, ticket sales, the Home of Hope, special events, and a matching grant of $325,000. East West Communities orchestrated and coordinated the 2015 Massey Street of Hope with the hope to raise $1 million for this nationally acclaimed cancer research and treatment center.

Kathy Pearson, COO and CFO East West Partners

East West Communities has been overwhelmed by the generosity of our builders, sponsors, and supporters. The success of the Massey Street of Hope surpassed our expectations and would not have been possible without the countless many that worked on and contributed to this event.”

Becky Massey, Co-Chair of Massey Cancer Center Research for Life Campaign

“Massey Street of Hope was a great experience and we are enormously grateful to East West Communities and all of the sponsors for their efforts. Many wonderful partnerships and alliances have been created through this event and we plan to continue those far into the future.”

Biringer Builders
Falcone Custom Homes
Homesmith Construction
Main Street Homes
Perkinson Homes (featuring 2 homes)
Ray Williams Custom Homes
Youngblood Properties

Built by Perkinson Homes and sponsored by Ferguson, The Home of Hope is a collaboration of a host of vendors donating their time and products to the cause. Perkinson Homes, Ferguson, and East West Communities’ donations alone amounted to approximately $200,000 in proceeds for VCU Massey Cancer Center. The Home of Hope was sold within weeks of the event closing.


Presenting Sponsor ($100,000)
Ferguson Enterprises

Platinum Sponsors ($50,000)
East West Communities, Perkinson Homes

Gold Sponsors ($25,000)
Biringer Builders, Long & Foster Realtors, Main Street Homes, Richmond Magazine, StyleCraft Homes

Silver Sponsors ($15,000)
C&F Bank / C&F Mortgage, Closet Factory, E. A. Holsten, George Mason Mortgage, LLC, Mercedes-Benz of Midlothian, NBC Channel 12, Pella Windows, Perkinson Hometown Realty Team, Richmond Times Dispatch, Vera’s Fine Jewelers

Pewter Sponsors ($5,000)
Allura, Balzer & Associates, Inc., Chesterfield Observer, Commonwealth Curb Appeal, Homesmith Construction, 89 Paint, Outdoor Lighting Perspectives, Ray A. Williams Custom Homes, Style Magazine, Wells Fargo, William T. Cantrell, Inc.

Concert of Hope & Weekend Sponsors ($2,500)
A Shade Above, Bank of Lancaster, Becker & Calliott Marketing, Draper Aden Associates, Lansing Building Products, Meridian Land Company, Piedmont Construction, Richmond Window Corp., Shades of Light, Virginia Living Magazine

Benefactors ($1,000)
Cafe Caturra, Carter Bank & Trust, Castle Equipment, Falcone Custom Homes, Joyner Fine Properties, Kroger, Loveland Distributing Company, Monarch Mortgage, Pottery Barn, Pottery Barn Kids, Stellar Community Management, Virginia Family Dentistry, Youngblood Properties

Patrons ($500)
Ruffin & Payne

VCU Massey Cancer Center is among the top 4 percent of cancer centers in the country to be designated by the National Cancer Institute to lead and shape America’s cancer research efforts. Working with all kinds of cancers, Massey conducts every form of cancer research, including basic science, translational, clinical and population sciences research; provides state-of-the-art cancer treatments and cutting-edge clinical trials; serves as a vital resource for oncology

education, teaching and training; and promotes cancer prevention. Since 1974, Massey has been an internationally recognized center of excellence. Massey provides award-winning cancer care at multiple sites throughout Virginia by leading cancer sub-specialists and offers one of the largest cancer clinical trial menus as well as a statewide network that brings trials to communities across the Commonwealth. Its 1,000-plus researchers, clinicians and staff members are dedicated to improving the quality of human life by discovering, developing, delivering and teaching effective means to prevent, detect, treat and ultimately cure cancer. Visit Massey online at or
call 877-4-MASSEY for more information.